Product Description
Marketing made simpleJohn Jantsch's Duct Tape Marketing system is designed to take the jargon and confusion out of marketing for small businesses. In this system "marketing" is simply this: getting people who have a specific problem to know like and trust you.Step-by-step guidanceDetailed instructions and examples guide you through the process of creating your goals and translating your plan into action. Each section contains an audio overview narrated by John Jantsch The Tasks list walks you through the Duct Tape Marketing process step by step to help you:Identify your ideal customerDiscover your remarkable differenceStructure product and service offerings to turn suspects into prospects prospects to clients and clients into repeat clients and championsCreate lead generation conversion and tracking plansGet everyone in your organization to take on a marketing roleCreate concrete goals to measure marketing successAn action plan not a static documentMarketing Plan Pro gives you strategies and tasks to make marketing a part of your daily business activities and to train every employee for their marketing roles. Linked spreadsheets with automatic plan vs. actual comparison help you make course corrections for sales and expenses as they happen. Built-in Milestones features help you assign marketing responsibilities set goals and then follow up.Flexible features for all kinds of plansWith three levels of detail to choose from Marketing Plan Pro can meet the needs of novice and advanced marketing planners alike. The most detailed plan option gives you access to additional planning tables for advanced analysis of ROI and Contribution Margins among others. Marketing Plan Pro also gives you the ability to rearrange the Outline add custom topics and tables and offers multiple ways to customize your final output.Complete HelpWhether you need to print your Marketing Materials or understand Return on Investment help is just a click away. Every table has row-by-r
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